Twitter! A complex mix of Social media discussion and a debate session! Twitter, one of the mainstream social media world, has a large user base globally. The idea of using Social Media with SMSing at its base clicked well with the people. As a result, more Twitter users in India now!
Of course, Twitter has gained the attention of the people and grown from 140 to 280 characters. As we all know enough about Twitter, are we familiar with its stats and few peculiar data useful for your next move?
If you are a marketer, you are sure enough to indulge in the blog to make your strategies clear enough. At the same time, non-marketers, involved in business, can also spare some time to know how well Twitter has become a boom for other businessmen like you!
Let us discuss the Twitter Stats and other additional information that you will surely never regret.
Table Of Contents
Twitter Users In India
India was one of the fastest-growing markets for Twitter compared to most of the countries – timesofindia.com
Let me start the stats from this point. So, when India, with the largest population, has been giving promising growth rates. According to Twitter Product Lead, they are willing to expand their markets in countries like India where they can see more potential customers.
Here are some of the stats defining the Twitter Users In India.
- India has around 7.75 million users on Twitter – statista.com
- 18 percent of the social media users in India spend their time on Twitter to grab the latest news – Reuters
- PM Narendra Modi is the most followed person on Twitter with 50.2 million followers – Twitter
- Gender inequality is high in Twitter where the male users are high compared to the female – DataReportal
- In numbers, there are 16 percent of female users in Twitter where there are 84 percent male users – DataReportal
- Twitter’s common interaction includes likes, retweets, and replies. Detailing: Likes – 83 percent engagement rate, Retweets – 9 percent engagement rate, Replies – 8 percent engagement rate – Socialbakers.com
So, we are done with the formal stats that everyone can guess. Here are some of the top influencers in Twitter India. (I am listing just a few, Continue guessing..)
- Narendra Modi
- Virat Kohli
- Sachin Tendulkar
- Rahul Gandhi
According to Statista, the social media usage in India between October to November 2020 responded with the highest share of active users on Twitter in India.
In 2020, Twitter ranked 17th position as the most popular social networking platform globally. The rank is based on the total number of monthly active users. In that case, Twitter has only 10 percent of the overall social media user base.
Added, it is estimated that more than 3.2 billion people use social media in a month. So, 10 percent is not a fair number. It is expected to grow further with an audience count of 3.24 billion users globally by 2021.
Currently, India is the third-largest country with 17.5 million users on Twitter as of January 2021. It is a huge hike as Twitter had 187 million monetizable active users daily as of Q3 2020.
Is Gender Distribution in Twitter India Fair Enough?
As said before, male users are high when compared to female users in Twitter India. Gender information is not readily available on Twitter user profiles. So, the classifier between the male and female profiles has been considered with their Twitter user names, profile pictures, and other parameters.
According to yourstory.com, around 66 percent of the 36 million Twitter users were analyzed in this study. The gender distribution is little inclined towards females. As the number of male users is high when compared to female users.
Among different countries sharing the Twitter users chart, India accounts for about 2.87 percent of users. An average Twitter user has just 102 followers and the average has been skewed due to the celebrities. The fact reminds close to the concept that 75 percent of the users have 0 to 50 Twitter followers.
Is “Topics” The Hottest Topic In Twitter India?
The popular subjects or topics differ from country to country. In India, there is a huge rollout for topics. Yes, Twitter confirms it. As Twitter is in a plan to enlarge their user base in the most populous market like India, they have indulged in bringing new features that Indians actually love.
So, what is it?
Of course, the new “topics”. According to indiatimes.com, Twitter announced that they have launched a “topic” feature useful for the Indian audience.
Twitter users in India will be able to use the Topics feature that lets people follow subjects according to their interests. Through this particular feature, the tweets have been made on these specific topics. According to your interests, the specific topics will appear more in your timeline.
The official Twitter account of the Indian division has explained the features of Topics. Added, they also explained that when the user chooses to follow a certain topic, (anything you wish) can see the relevant tweets from different Twitter accounts. These accounts or the posts can be from fellow fans or experts on the same topic.
According to Twitter, “From a Topic’s page, tapping the new share icon lets you send a link to the Topic in a Tweet, DM, or outside of Twitter”
Topics for India are available in English and Hindi. In the Hindi Topics, users can see tweets in the Devanagari script, as well as the Hindi language, typed in the Roman alphabet.
What Indians Have Spoken Most On Twitter In 2020?
Twitter has revealed what Indians have talked about most on its platform the previous year. The results aren’t surprising.
The most talked topics were about,
- Covid-19 ( Of course, they should!)
- Sushant Sing Rajput
- Hathras Gang Rape
Twitter said that the top tweets collected from January 1 to November 15, 2020, includes,
- Tollywood Actor Vijay’s Selfie with Fans
- Virat Kohli’s Announcement of Anushka Sharma’s Pregnancy
- Amitabh Bachchan’s Tweet about his covid diagnosis
And, the most retweeted tweets in Politics, sports, and business are as follows.
- PM Narendra Modi’s tweet about lighting lamps as a gesture during a pandemic – Politics
- Ratan Tata’s pledge to support communities affected by Covid-19 – Business
- M.S. Dhoni’s appreciation tweet for Prime Minister Modi’s letter – Sports
Now, the numbers are in front of your eyes. Though the numbers don’t make any difference now, they will surely strike your head when you are planning a strategy to boost your business through social media platforms like Twitter. Make sure you use the statistics well. Cheers!