You can see around 2 billion active YouTube users in India monthly. The platform has come a long way since 2005. Nearly 45 percent of the global internet users dwell on Youtube every single month.
In this article, let us discuss the statistics of Youtube users and other related facts about Youtube in India.
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YouTube Users In India
YouTube has been localized in over 100 countries. You can also get Youtube in 80 different languages. The video-sharing platform has become a daily partner for many individuals. It has truly become a global phenomenon.
But, how do usage statistics break down by country?
Almost 73 percent of the entire US population were into Youtube under the age of 15+. When it comes to the age among 15 to 35 years, old, then the percent tends to increase about 77 percent. Here is the list of the top 5 countries with higher Youtube users.
- India – 225 million
- USA – 197 million
- Brazil- 83 million
- Japan- 60 million
- Russia – 58 million
Compared to other countries. India has the most active Youtube users with atleast 225 million users. Around 16 percent of the population were engaged in Youtube channels that may be bound to increase in the future. Following India, the USA stands second with a raw user count that translates a higher proportion of the country. (source)
In 2020, Youtube has been the second most used social media globally. When you sort it out with the number of active users, it is beaten by Facebook. Though, WhatsApp is also equally competitive in this take.
Around 4 billion active Youtube users claim to have captured almost 50 percent share of the social media users. According to Datareportal, here is the list of social media with its active users.
- Facebook – 2701
- WhatsApp – 2000
- YouTube – 2000
- Instagram – 1082
- WeChat – 1203
- Twitter -326
- Snapchat – 397
Added, YouTube has now become the popular platform for making money too. Apart from entertainment, YouTube has been the hope for many individuals globally.
YouTube Demographics In India
India is the fast-growing market globally in the YouTube platform. YouTube demographics show that around 225 million users in India are active in their mobile phones monthly. The main driver for this growth is the flexible availability and affordability of internet plans in the country.
YouTube has reached 80 percent of the population within a single decade. Thanks to digital innovations. The engagement is also high when compared to the other platforms. India has an engagement rate of about 65 percent where the users are indulged in subscribing to the channels.
Approximately 90 percent of all content consumption in India happens in local languages. 7 out of 10 users in the country watch ads with sound ON. (source)
Obviously, the Indian side of Youtube has been filled with a male-dominated audience. It is not new to us. As we have seen that in any social media platform, the count of males is high when compared to the female count. According to the analysis, males and females between the ages of 18 to 34 tend to have similar habits in their watching history.
When we divide the Youtube categories, then it is purely evident. It also proves that male domination does not mean that the content is specialized only for men. Instead, women-related content is high on youtube.
YouTube India – Monthly User Base
Besides the growing subscriber base, Google has added around 2500 creator channels in India. It enabled to cross 1 million subscribers with nine channels hanging over to 10 million subscribers.
Added, the platform has also seen a growth of over 45 percent in overall watch time in July. According to Google, Indian content creators have been moving forward with the renowned basis. Their approach towards education and learning has become successful. The platform has also been witnessing a staggering growth in the Indian regional language.
The previous year, more than 95 percent of the online video were under Indian languages and Bengali content with 100 percent year-on-year watch time. Google also confirmed that Hindi led the charts that have been followed by other languages including Tamil, Telugu, Kannada, Bengali, and others. (source)
Popular YouTubers in India
Undoubtedly, there are many content creators who have marked themselves as popular on the Youtube platform. Stay gripped to glance at the list of popular YouTubers in India.
- Total Gaming
- Ashish Chanchlani Vines
- Amit Bhadana
- Technical Guruji
- BB Ki Vines
- Sandeep Maheshwari
- Techno Gamerz
- Dr. Vivek Bindra
YouTube platform has been a great boom for individuals around India. Globally, the platform has been raising its views and subscribers. Added, both the rural and urban areas are equally getting benefited from this platform. Knowing the statistics and outline before starting on Youtube helps you go on the right track. Cheers!