Social Media Users In India

Indian Population has taken social media to the next level. Indians on average spend about 2.25 hours on social media in their daily lives. According to, the number of social media users has been increasing at a steady rate of 448 million due to the deep penetration of internet connectivity. 

Social Media Users In India
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There are many internet users in India whopping 624 million. It is roughly 45 percent over the total population. Social media has become an essential part of daily internet usage in India.

Have you ever imagined the actual number of people using social media in India? Let us go ahead with the exact social media stats. 

Social Media Users In India

Around India, there are around 448 million people using social media daily. Out of 448 billion, 444 billion people have been using social media through mobile. In 2020, over 50 percent of India’s population was into social media. In 2025, it was estimated that the penetration of social networks would range upto 67 percent 2025. It is mainly because of the cheap mobile data.  

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The falling price of smartphones has been the major reason for the massive increase in mobile usage. The easy availability of phone and mobile data is another factor for a large-scale rise in the adoption of social media. Both YouTube and Whatsapp usage has been increased due to the prevalence of fast internet connectivity. 

They provide unique user experiences to their customers that made people fall for social media often. 


Active Social Media Users In India

As the internet has become more flexible, there are many people who get access to social media easily. Irrespective of the age, everyone loves to spend their time on social media channels. In India, as already mentioned, in 2019, 330 million people were indulged in social media. It is expected to reach 440 million people in the future.

With 290 million active social media users in India, the number tends to increase without any doubt. The median age of India is 27.1 years. And, the millennial generation and Gen Z are the main contributors to the increase in the number of active social media users in India. Around 52.3 percent come from millennials and 28.4 percent of social media conversions come from Gen Z.

When it comes to age, 15.1 percent of the social media conversion happens from people of age between 35 to 44 years. India has around 38 percent of social media users over 13+ years. And, 97 percent of Indians watch videos online through social media channels in Reels, status, etc.

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Facebook and YouTube have been the most popular social media channels in India. And, TikTok is the most downloaded social media app in 2019. The entry of WhatsApp has given a digital boom to social media users. According to the data, it is proven that the reach for the messaging service has widened in rural areas when compared to urban ones. 


Social Media Usage In India

India has embraced the Internet and social media with open arms. With its increased digital population, India has encountered over 680 million active internet users. Everything started with simple email correspondence. It expanded the digital universe with many social networking giants including Google, Facebook, and Twitter. No sooner did the social media channels emerged, they occupied individuals’ everyday lives.

As data packs are cheaper, the number of smartphone users in India has increased. It results in the primary count of social media users. When we measure the social media penetration rate, more than 1 in 3 individuals access the internet in India. It results in increased social media penetration in urban than in rural. According to resources, the penetration in urban is twice that in rural. 

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On average, Indian users spend around 2.4 hours on social media in a day. It is slightly lower than the global average that accounts for about 2.5 hours a day as an average. As known earlier, the female population is half of the male Internet population. This huge gap even worsens in the rural areas. 

Among the state groups, Tamil Nadu, Kerala, and Delhi have a high proportion of female users. The split proportion of male and female users is 60:40 users in Metro that accounts for a 5 million population size. 

According to GlobalWebIndex, two-thirds of Internet Users in India come under 12 to 29 years of age. A higher proportion of these age groups have been seen in rural areas. Showcasing the potential with increased social media users is what describes the growth. 

Social Media Penetration In India

According to Keipo’s analysis, India has had the most significant social media growth from 2019 to 2020. Social media has penetrated well in India that encountered 130 million new users joining the platform. It is equivalent to 9.6 percent of their total population. 

How many social media users use Social Media for Business?

Around 40 percent of internet users utilize social media for work purposes globally. In particular, 27 percent of U.S. people use social media in their jobs compared to other countries. And, Indonesia is the highest country with 65 percent and the least is Israel with 13 percent. And, in India, it is 47 percent (we are proud that we are not at the least though)

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How many social media accounts are there for a person?

According to GlobalWebIndex, a millennial or Gen Z has around 8.8 social media accounts on average. It has shown an unprecedented growth up from 83.33 percent from 4.8 accounts in 2014. According to the study, out of 46 countries with internet users between 16 to 64 years old, Japan has the lowest average of social media accounts with 3.8 whereas India tops the list with 11.5 accounts per person on average.


There you have the outline of the social media users in India. In terms of technology adoption, India has been mind-blowing and has been quickly reaching its target. 

Now, it’s your turn. What else do you wish to add up here? Feel free to leave comments below.

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