OTT is the gift of the new normal in India. Many movies, films, and even web series have become our entertainment partner in the current era.
Irrespective of its oral knowledge, let us know more about the OTT users in India and its related statistics in this article.
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OTT Users In India
With enhanced networks and internet connectivity, the Indian OTT subscribers have witnessed a considerable hike. It has been increasing day today. It has become a gradual boost to OTT consumption in India.
It has been attributed from city to city and has been drawing the attention of all media and entertainment venues. With the rising demand, the media and entertainment channels might have launched their platforms to collaborate with other platforms. According to ibef.org, in 2025, the OTT industry might escalate in India.
It has been competing with the global players and bringing an impression in the current OTT market. In April 2020, Indian OTT platforms witnessed a hike in the number of views. It has been explained as follows.
- Zee5 has recorded a viewership of around 437.4 million from March 2020 to April 2020.
- ALTBalaji witnessed an addition of around 17000+ subscribers per day
- Daily active users (DAU) in Amazon Prime Video in India has been increased by 83 percent since the lockdown
In India, the current OTT user base has been dominated by Disney+Hotstar, Amazon Prime, and Netflix. Apart from the list, several OTT players, including SonyLIV, Zee5, ALTBalaji, ErosNow, and several others.
Big OTT Market In India
The OTT sector in India has been witnessing a 30 percent rise in the paid subscribers. It has increased from 22.2 million to 29.0 million between March and July 2020. Even a recent study goes with the flow.
Most Indian viewers prefer watching regional language content. Especially when it comes to OTT platforms, it likes Hindi. From April to July 2020, the Hindi language will account for more than half of all streaming. (source)
The top five metro cities accounted for 46% of all OTT video platform users in July 2020, with Tier I cities accounting for the remaining 35%.
90 percent of customers prefer to watch video content in regional languages, with English material accounting for only 7% of total time spent on OTT platforms in India.
Moviemakers are adding new releases to OTT platforms as the coronavirus-related lockdown has impacted the consumer theatre experience. According to statista, the Indian OTT market is expected to reach Rs 237.86 billion (US$3.22 billion) by 2025, up from Rs 42.50 billion (US$576.73 million) in 2019, according to a report.
By 2023, India will have 500 million or more online video users, which is expected to rise as smartphone and internet penetration increases. According to current trends, OTT operators with a diverse content portfolio and a variety of pricing levels will attract more paid customers.
According to businessinsider.in, OTT platforms will increase their net worth to $15 billion in 2030. The size of the OTT market in 2020 has stood in the range of $1.7 billion. It has become a multi-billion-dollar industry. It has also been cannibalizing into the established bastion of traditional television.
Top OTT platforms in India
OTT platforms have become quite popular in India for few years. To be particular, it has become popular during the pandemic. It is a streaming media service that directly offers media to viewers over the Internet. OTT platform bypasses cables, broadcast, and other satellite television platforms.
Here is the list of top OTT platforms in India.
- Jio Cinema
- ALT Balaji
- MX Player
- Sony LIV
- Eros Now
- Amazon Prime Video
OTT Users and SVOD Market In India
According to MPA, the Subscriber video on demand will grow to 193 million by 2026. It is expected to have around an 80 percent hike.
Subscription Video on Demand services in India will continue to grow their momentum with its total SVOD subscribers. It is also expected to reach 890 million within December 2021.
Further, it also stated that Disney+Hotstar+Amazon Prime Video and Netflix would hold around 80 percent market share with subscribers and revenue. Added, Disney_Hotstar will lead to playing customers with an increased 46 million subscribers.
Despite content supply bottlenecks, the new OTT SVOD subscriptions will continue to remain strong in the future years.
OTT is the future of the entertainment industry. Many new films and web series are in queue to entertain the world. Digital innovation has gifted us many opportunities to use and enjoy. OTT is one such opportunity to increase our affordability and convenience.